About Us


Jay Johnson

Founder, Hawaii Invitational

While working for his degree in Business Finance, Jay began working at the family owned At Your Service Travel Advisors in 1985.  When he graduated four years later, Jay decided to “stick around” a bit longer before he went off to conquer the world in a job of high finance. He realized planning vacations and incentive travel for business travelers was a fun and enjoyable profession.  And so began a long career in the travel industry.  In 1997, Jay purchased the company and changed the name to Hawaii Invitational .  That same year, Jay applied for and was granted membership into the elite travel organization, Virtuoso (formerly API).  Rather than focus on mass market travel packages, Jay decided the path to an enjoyable career and a healthy balance sheet, lied in the luxury travel market. 

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Carla Crittenden

Group and Festival Coordinator

Carla began at At Your Service Travel Advisors in 1979, right out of college as the agency assistant bookkeeper. From these humble beginnings, Carla has emerged as the Director of Festivals for Hawaii Invitational, Inc. Carla manages the annual Hawaii Invitational in Waikiki, which recently celebrated its 39th anniversary this past April. In 1997, the Hawaii Invitational was a struggling venture that that consisted of one local high school band going to Hawaii to “compete” with other bands. Well, it’s pretty hard to compete when you’re the only band in town. Carla took over the reins of the Hawaii Invitational, using her incredible accounting mind, and has transformed this once dormant festival into the most exclusive, and by far the largest high school music festival in Hawaii. Over the decades, she has attracted hundreds of bands and auxiliary units to the Aloha State. The Hawaii Invitational has garnered the attention of major media outlets throughout the world!

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Andrea Ortega

Hawaii Invitational Event Coordinator

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Corkie Keys

Hawaii Invitational Event Coordinator

Stephanie Louzil

Stephanie Louzil

Coastline Travel Advisors, Director of Group Sales


Veronica Espinoza

Coastline Travel Advisors